Harley Marketing Supremo Hits the Road

Harley’s VP of Marketing, the Dickensian-named Marc-Hans Richer, is sharing his experiences on The Ride Home on his personal blog on the HD Website.

From the photos it looks like Marc-Hans is riding a 2009 model VRSCF “Muscle”, equipped with saddlebags (and copious amounts of Mexican dust.)

I’ll be honest – reaction among many existing V-Rod owners to the introduction of the plastic-bodied Muscle has been less than positive. And, if looking for culprits to blame for the egregious (if not to say laughable) name for the bike, Mr. Richer ranks pretty high on the list of suspects. But if so, then at least he’s putting his butt, literally, on the line by riding the thing the 2000 or so miles from Mexico City to Milwaukee.

The blog will make interesting reading over the next few days. One might glean clues of Harley’s future marketing plans from such gems as

without even scratching the surface of the passions for Harley-Davidson in India and China. I hope to ride there one day too, and hang out with people as cool as the Mexicans I met

although I’m not sure his description of

two hombres who were leaving Friday to ride to Milwaukee – on Sportsters!

is what I call a ringing endorsement of either the comfort or reliability of the oldest model in the Harley lineup.

Stay tuned for more…..